MMM & MTA tailored to your business
For holistic, consistent measurement across all marketing channels, we custom develop and deploy marketing mix modeling, which our core team implemented for world’s largest beer company. Our expertise is helping you build or deploy custom analytical software using proven statistical techniques to measure incremental sales from your marketing, and advanced optimization algorithms to allocate spend to the most efficient channel mix, facilitating better media planning and scheduling.
Is measuring Marketing Effectiveness too expensive?
microGCC can build and deploy custom affordable MMM solutions for SMBs and Brands
Not knowing your media ROI can waste your marketing spend
Performance
Measurement
Without knowing media ROI, channel mix can not be optimized
Opportunity Identification
Marketing effectiveness becomes a risk without having these capabilities
Risk Management
MicroGCC marketing science benefits
microGCC Advantage
60%
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Up to
Savings. vs US FTE
Savings. vs US FTE
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Data
Media
Automation
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Close the
Loop
Improve
ROI
microGCC
Retail Science Solutions for
SMBs
With our state-of-the-art MMM & MTA solution, apply ROI lens into the impact of your marketing channels and optimize your budget allocation to drive significant growth complimented by more granular MTA approach to understand the true influence of each media touch point in the customer journey, and unlock untapped potential for higher conversion rates and revenue.
microGCC augments analytics support for SMBs by developing optimized and localized assortment plans that cater to various customer segments and regional preferences. Think store level clustering for products or product groups for store clusters, we ensure sku rationalization to achieve highest sales velocity. Microgcc affordable but high value talent & expertise keeps you at the cutting edge
microGCC Datasky media cloud helps you to track brand performance, equity trackers, brand health, advertising effectiveness and campaigns all in one place enabling real time insights to action. We customize each POC, instead of offering you a cookie cutter off the shelf product.
microgcc offers 360 marketing science enablement
